Dennis Madden has spent more than twenty years presenting business seminars that make complex ideas clear, practical, and immediately usable. His speaking career began with What’s Working, a program he co‑created and co‑hosted with Rodger Bland. Together, they surveyed consumers and shop owners nationwide to understand what customers truly wanted — and what the most successful shops were doing to meet those expectations. The findings shaped a series of seminars that helped businesses improve performance by focusing on the customer first.
That work led to Hi‑Rev for Small Business, co‑written with world‑renowned business thinker Jim Cathcart. The book became an Amazon bestseller and established Dennis as a speaker who blends research, real‑world experience, and clear communication into presentations that drive results. His focus has always been the same: identify what customers need, translate those needs into actionable steps, and show businesses how to implement them with clarity and confidence.
Dennis has also worked with trade association boards for more than thirty years, helping leaders strengthen governance, clarify roles, and improve organizational performance. This experience shaped his newest book, THE ASSOCIATION FIELD GUIDE: Five Pillars of Association Performance, a practical framework for building high‑functioning board–executive teams.